Category Leaders helps ambitious B2B technology companies sharpen their positioning, articulate what makes them different, and earn the attention of the analysts and markets that matter.
Start a Conversation Meet AmyMost companies know they need to be better positioned. Few know how. Category Leaders brings clarity, challenge, and a practical path forward.
Market strategy that cuts through noise. From positioning and go-to-market planning to campaign architecture — built around what actually moves the needle for B2B technology companies.
Explore →If your team can't explain what you do in one sentence, your market won't either. We build messaging frameworks that are clear, differentiating, and actually get used.
Explore →Getting into the right analyst conversations — and being positioned well within them — requires strategy, not just briefing decks. We make analyst engagement a competitive weapon.
Explore →Because the world doesn't need another marketing agency that delivers a deck and disappears.
Category Leaders is the practice of Amy Collins — a strategic marketing consultant with 20+ years in enterprise software who's done the full journey from developer to SVP. She's deep enough in product to challenge it, experienced enough in enterprise to know what lands, and commercially sharp enough to tie every recommendation to a business outcome.
The work is hands-on, straight-talking, and designed to challenge comfortable thinking. Amy has driven analyst evaluations from Contender to Leader, launched products that hit 140% of target, and worked across cybersecurity, AI, and enterprise software. If you want someone who'll tell you what you want to hear, we're probably not the right fit.
Let's have an honest conversation about where you are and where you need to be.
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